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Business of Being Social 2nd Edition: A Practical Guide to Harnessing the Power

Business of Being Social 2nd Edition: A Practical Guide to Harnessing the Power

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A step-by-step guide to using social media to grow both your business and your brand. Full of international examples, it covers every aspect of social media with practical advice on Twitter, Facebook, YouTube and LinkedIn, plus driving traffic to your web site, engaging with customers and building a community.